Reading List

Herbert Marcuse – One Dimensional Man

One Dimensional Man Wiki

Read One Dimensional Man Here

Buy One Dimensional Man from your choice of sellers Here

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Jonah Lehrer – How We Decide

jonahlehrer.com/books

The Balance between Emotion and Logic.

Fora TV – Interview w/ Jonah Lehrer

Chapter 10 on Epiphany’s is interesting.

gregor.us

Chapter 10 on Gregors Blog.

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Malcolm Gladwell

gladwell.com – From here you can get Snippets of his works listed below.

- The New Yorker Archive

Archive of Gladwell’s Works from the New Yorker.

- The Tipping Point

The Straw that Breaks the Camels back, creating landslide reactions.

- Outliers

“An “Outlier” is a scientific term to describe things or phenomena that lie outside normal experience.”

- Blink

Rapid Cognition and how it works.

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Piet Hein – Grooks (or Gruks)

Piet Hein Wiki

Piet Hein was friends with Niels Bohr, a Nobel Prize winning physicist.  He wrote Grooks during the Nazi occupation when he was a resistance leader.  They allowed Danes to communicate “About what really mattered in a range just beyond German understanding and several octaves beyond Nazi sensitivities.  This play of multiple meanings survives…” ~ back cover of Grooks 1967 – The M.I.T. Press Cambridge, Ma 02142

Read Some Grooks Here

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Rogers – Diffusion of Innovations 4th or 5th ed.

Diffusion of Innovations Wiki

- “is a theory of how, why, and at what rate new ideas and technology spread through cultures.”

Buy Diffusion of Innovations here

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